Free field guide

The Catalog is the Product

The catalog did not reveal that we had few reviews. It revealed that we did not know what our reviews were about.

Six decisions about your entity model that are cheap today, structural tomorrow, and nearly unfixable once reviews are attached to them.

What's in it

1. 01 The tap that ended the argument
2. 02 Why everyone builds it in the wrong order
3. 03 The six decisions that are expensive to reverse
4. 04 Cold start, reframed
5. 05 What a real catalog unlocks
6. 06 The uncomfortable part: when to rebuild
7. 07 The Monday checklist

Who it's for

You run a platform where users review things. Software, restaurants, contractors, equipment, courses, clinics. The vertical doesn't matter. What matters is that the things live in a table somewhere, that table was built quickly, and reviews are now attached to it.